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About

Here in Hawaii, hospitality doesn’t come with a stiff lip and white gloves. We think true Hawaiian hospitality is about treating your guests like they were part of your ohana. It’s this mindset that’s at the core of everything we do here. To create The Surfjack, we wanted to pay homage to the true soul of Waikiki, not the prefabricated version peddled to the masses. To bring our vision to life, we collaborated with some of Honolulu’s brightest visionaries to build a hotel reminiscent of the city’s mid-century heyday, all the while celebrating the effervescent creative movement that’s reshaping the city today.