Pacstar Financial Group’s mark is simple enough to draw in the sand and based on an L-shaped block, duplicated, reflected and rotated to create the appearance of an ascending, left facing staircase and an abstract, right facing ‘Iwa bird (frigate). To convey a sense of movement and growth, the staircase creates a concept that even if one is traveling left (or backward), they are still progressing upward. The ’Iwa compliments this mentality as a symbol of survival and prophecies to Hawaiians, commonly seen in Hawaiian art, tattoos, and the wayfinding star compass. Utilizing clouds to travel for months at a time, their bodies are built for extreme conditions such as turbulence and freezing temperatures.

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